The Art and Science of Losing Count

"Not everything that can be counted counts, and not everything that counts can be counted."
-- Albert Einstein

If you have even the slightest respect for the wild-haired father of modern physics, consider this: Your organization's fascination with metrics is often nothing more than a thinly veiled attempt to quantify the unquantifiable -- a compulsive effort to validate that which you and everyone else already know to be true.

I'm not suggesting you abandon metrics (I track, daily, how may unique visitors make it to my website) -- all I'm saying is noteverything needs to be measured, at least not all of the time.

The core of your company's "innovation process" is actually less about mind, and more about heart. (And if you're about to ask mehow I know that, please read the Einstein quote one more time).

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